How to conduct real estate negotiations
Once the home buyer has selected a home for which he or she is ready make a formal offer, there are several basic principles which he or she should follow to successfully conduct and conclude a negotiation.
Before submitting the offer verbally or in writing through a letter of intent or other such document, or starting negotiations, he should become familiar with these principles.
Buyer should realize that hallmark of a successful negotiation is to create a win–win situation where both parties can walk away with satisfaction.
To facilitate that, both the buyer and the seller should enter the discussion with right frame of mind with clear idea about the limits within which they have to negotiate.
The buyer should before entering negotiations formulate a clear strategy with explicit details about acceptable and unacceptable prices and conditions, and what to do in each situation that may arise during the negotiations. This strategy should not be rigid but flexible.
To formulate a valid negotiating strategy, the buyer should have information regarding the condition of the local real estate market at that moment. Real estate market like other markets runs on supply and demand. Supply and demand is in turn affected by the interest rates, general economic conditions, season of the year, and local real estate trends.
When demand outstrips the supply it is called a seller’s market and when supply outstrips the demand it is called buyer’s market.
Generally, supply of houses is limited in the short term, when there are no new housing developments in an area; which will drive the prices higher. When interest rates are high most people will refrain from buying due to high cost of financing; which will reduce demand, thus the prices.
Similarly when the economy is doing well, there will be high demand and higher prices, as more and more people acquire the ability afford a new home or buy a better one.
As for the time of the year; usually from spring to autumn demand tend to increase. Local factors such as several people selling or expected sell on the same general area, can also have an effect on the price. Buyer should conduct research to find the current state of the market.
Usually real estate agents and online listing sites will have the actual market data in the form of transaction prices of similar homes sold during recent past, and the number homes currently offered up for sale in the market.
It is important that buyer raise or lower his or her expectations for a better deal according to the local and general real estate market conditions. Buyer when making the offer should indicate that he or she is making a serious offer and is prepared to be flexible, but not overly so. Buyer should also be consistent throughout the negotiating process.
If the buyer has done the research beforehand and has a plan he or she would be able to understand when to lengthen the negotiations, when to walk away, and when to close the deal.
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Nice tips. We are purchasing a property from Profriends and we can purchase using your tips. thanks man!